THE POWER OF THE ENTREPRENEURIAL SPIRIT LEAVES A LASTING LEGACY!
THE WIND IN OUR SAILS:
THE POWER OF THE ENTREPRENEURIAL SPIRIT
A restaurant group operating 133 SONICs across the country, and growing quickly because of its people-centric approach.
THE LEGACY
The seed of entrepreneurship was planted in our founder at an early age. Our founder, Mike James, has deep British family roots and fond memories of spending his childhood summers sailing around the island of Guernsey with his father and grandfather, Jimmy James. Peter James, a highly respected and well-loved individual, embodied the entrepreneurial spirit and passed that legacy onto his son.
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The name Guernsey Sonic pays homage to Peter James’ legacy. Peter passed away in April 2020, just before the firm's founding and initial acquisition. Inspired by his father's influence, Mike named the company after the island where they shared so many cherished memories. He founded the company in 2021 with decade-long friends who also shared his passion for entrepreneurship and would help to continue his father’s legacy with the entrepreneurial qualities now found in our company’s core values.
The legacy-building core values of the entrepreneurial spirit are the wind in our sails, and the power that continuously leads us to success.
OUR LEGACY-BUILDING CORE VALUES
Embodying the Entrepreneurial Spirit
TEAM-BUILDING ATTITUDE
Our strength comes from the hands on deck. Every person, every idea, and every effort matters. When we support one another and work as one crew, we move faster, grow stronger, and achieve more.
GROWTH MINDSET
Progress is our direction. Fueled by curiosity and determination, we welcome new challenges and see change as opportunity. We invest in our people so they can keep learning, improving, and discovering what’s possible when growth becomes a way of life.
COMMITMENT TO EXCELLENCE
Excellence is both our standard and our promise... Each day, we raise our standards higher, knowing that the legacy we leave depends on how well we sail today.
HONORABLE APPROACH
Integrity anchors everything we do. We act with honesty, fairness, and respect – learning trust through consistent actions, not words. By doing what’s right and taking care of our people, we build a foundation that keeps us steady and leaves a lasting legacy.
THE WHY THAT FILLS OUR SAILS
Our Purpose and Belief
We believe the power of the entrepreneurial spirit leaves a lasting legacy!
OUR VISION ON THE HORIZON
Where Our Captains Lead Us
That the legacy of the entrepreneurial spirit would improve the lives of our people and communities for generations to come.
WHAT WE DO EVERY DAY
To Fulfill Our Purpose
We harness the power of the entrepreneurial spirit and grow our people!
OUR MISSION DRIVING US FORWARD
What Our Crew Does Every Day To Navigate Towards Our Destination
We train our people to harness the power of the entrepreneurial spirit and grow our people and the communities we operate in.
OUR CULTURE
Our culture is built on a foundation of collaboration and a shared commitment to meritocracy, accountability, and upholding high ethical standards.
PEOPLE, PEOPLE, PEOPLE
Taking good care of our people and prioritizing their needs and goals.
GROWTH
We thrive on big deals that challenge and excite us.
MERITOCRACY
Providing merit-based paths to upward mobility.
MAKING A DIFFERENCE
Employees and improving communities through meaningful work and charitable giving.
OUR ENTREPRENEURIAL APPROACH
Long-Term Commitment
As investors, our goal is to own companies in perpetuity.
Disciplined investment strategy
Target Sonics generating recurring annual cash flows with opportunities to grow through development and add-ons acquisitions.
Pursuit of Perfection
Aiming for exceptional unit aesthetic and guest satisfaction.
We Have The Capital
Flexible capital allowing to creatively acquire businesses.
